How To Stop Playing Small In Your Business
I’ll be honest with you here. If you’re kinda on the fence about this whole entrepreneurship thing, if you’re dabbling and treating it like a hobby, then you shouldn’t bother with a trademark.
On the other hand, if you are ALL IN with this, if you’re making money, you’ve invested in building your brand, and you have plans to grow, it’s time for a trademark!!
If I had to make a guess about what’s keeping you from taking the next step, I’d have to say mindset.
I know, that might be a strange thing for an attorney to say, but after spending 23 years building my own entrepreneurial empire, I firmly believe that all success begins with mindset.
Here are some of the reasons people give me about why they’re not ready for a trademark. Notice how each relates to a potential mindset block.
- My business isn’t big enough yet
- I’m not making enough profit yet
- I’m not sure how long I’ll be in this business — what if it fails?
- I need to hit x, y, z milestone first, then I’ll trademark
Each of those reasons above boils down to one limiting belief: you’re not sure you have what it takes to make your business successful.
I’d challenge you: is that really true? If so, what is your plan to move forward? Will you continue to play small, reacting defensively if someone challenges you with a cease and desist or the outright theft of your property?
Or will you rise to the next level, claiming your space and identity as an expert and successful leader in your space?
If you’ve been following me for awhile, you’ve heard me say:
I believe that when we are in fear, we cannot grow.
When you have your trademark secured, your entire outlook on your business will shift, you’ll experience true peace of mind as you confidently take action to grow your empire.
If you are all in, if you are committed to your business and brand identity, and if intend to keep making money… it’s time for a trademark.
Just a reminder - Trademarking takes approximately 12 months, meaning we have to file this quarter if you want your trademark within the next year.
I’m currently taking trademark clients through the end of 2021, but because this is such a high-touch service, I only have 5 more slots available this year.
If you wait to apply, you won’t receive your trademark until 2023. #CarpeDiem
